Digital Advertising

I managed $400K global advertising budget at Tufin with the help of a digital agency. I created Google  and LinkedIn ads targeting specific personas at Global 2000 accounts.

We measured success by conversions and the quality of leads. Retargeting and display ads were less expensive but produced lower quality leads. LinkedIn and Google ads were more effective. 

I independently executed Google keyword search ads at Alert Innovation before it was acquired by Walmart. I created ads for fulfillment technology terms to increase brand awareness. 

I worked with a digital agency to create HTML5 dynamic displays ads for the Google display network and 6sense to target ideal buyers at strategic accounts.