I have experience scaling enterprise marketing operations, leading cross-functional alignment, and driving revenue growth through MarTech strategy, and campaign performance analytics.
Email Campaigns
I architected global email campaigns targeting information security professionals at Global 2000 accounts at Tufin. I defined persona-based audience segmentation to personalize messages. I also ran A/B tests to compare HTML vs plain text email conversion rates.
MQL & Account Score
We defined MQLs using both the buyer score and account score at Tufin. The account score was determined by the 6sense buying stage.
Funnel Stages
At Tufin, I worked closely with sales leadership to define and agree on funnel stages and created Salesforce dashboards to measure marketing-sourced opportunities.
Lead Management
I partnered with Tufin sales leadership to define MQLs, lead processes, lead scoring, and establish lead SLAs.
