Web Strategy

At Tufin, I led a site redesign project with a design agency and a talented web developer.  We launched the new site successfully on time and on budget in February 2020 and included content for a new product and translated content for seven languages.

After identifying through analytics that visitors frequently confused corporate.walmart.com with Walmart.com, I implemented a targeted banner solution above search results to seamlessly redirect consumer-product queries — such as Xbox, TV, and iPhone — to the appropriate ecommerce destination.

Tufin’s target market included firewall engineers who needed to meet audit requirements. I worked with product marketing to update a firewall audit blog that was written in 2010. The Result:  the blog ranked in 1st position in Google SERP for “firewall audit” in January 2022.

I partnered with the Walmart Business team to test button placement on their resources section. Using Adobe Target, I created a two versions of a button to test which location would receive more clicks.
The result: the button in test A was the winner with a 66% higher click-through rate.