Web Strategy

I have experience improving search visibility, leading redesign projects, implementing AI-search technology, and leveraging analytics to inform website strategy.

Website Redesign

At Tufin, I led a site redesign project with a design agency and a talented web developer. We launched the new site successfully on time and on budget in February 2020 and included content for a new product and translated content for seven languages.

Website Personalization

After reviewing website analytics data, I learned visitors often mistake corporate.walmart.com for the ecommerce site, Walmart.com. So I added a banner with a link above the search results to direct them to Walmart.com when they searched for these popular consumer products e.g. xbox, tv, iPhone, etc.

SEO Example

Tufin’s target market included firewall engineers who needed to meet audit requirements. I worked with product marketing to update a firewall audit blog that was written in 2010. The Result: the blog ranked in 1st position in Google SERP for “firewall audit” in January 2022.

A/B Testing

I partnered with the Walmart Business team to test button placement on their resources section. Using Adobe Target, I created a two versions of a button to test which location would receive more clicks.
The result: the button in test A was the winner with a 66% higher click-through rate.